Need-to-Know Tips for Viral Social Media Marketing in Real Estate
Ryan Fitzgerald - RIS Media
There is a line in online marketing that "content is king." There's no arguing that content is the most essential piece to building an online marketing strategy that ensures your content reaches the largest audience possible.
After all, what good is great content if no one ever sees it?
Read article and see tips HERE
Predicting the Major Marketing Trends of 2016 (Infographic)
Column Five Media has partnered with Microsoft to reveal the marketing trends it expects to see in 2016. An infographic highlights key technologies which will likely be popular next year, including the Oculus Rift and HoloLens, as well as wearable tech devices and more.
Microsoft expects to see new and improved search engines integrated into social networks, so users can find more content in less time. The infographic also highlights services including Periscope and Snapchat, which can be used to reach consumers in real time.
According to the infographic, content marketing is 62 percent cheaper per lead than traditional outbound marketing, with Microsoft encouraging companies to focus on marketing channels which deliver the highest results.
The infographic encourages companies to do three things to connect with consumers: be transparent, reward users for good behavior and display greater meaning.
As examples, 58 percent of consumers reportedly trust companies which produce video content, while 37 percent of Millennials are ‘strongly motivated’ by wearables which reward them with loyalty points for their activity. Finally, 60 percent of Millennials said they chose to work for their current employers for a ‘sense of purpose.’
Readers: Which marketing trends do you expect to see in 2016?
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