Facebook Professional Services: How Your Local Business Can Rank

By Kristi Hines
January 28, 2016 - Social Media Examiner

Do you have a local business page on Facebook?

Want to reach more local customers?

Facebook recently launched Professional Services, a directory that helps consumers find the best local businesses and services to fit their needs.

In this article I’ll share how to use the Facebook Professional Services feature to boost visibility with local customers.

What Is Facebook Professional Services?

Facebook Professional Services is a directory inside Facebook for local businesses. The goal is to help customers find local businesses with the best Facebook reviews and ratings.

Facebook expert Mari Smith doesn’t see it as making “… a huge dent in Yelp… at first.” But, she continues, “Over time, as more and more businesses become savvy with their Facebook marketing, and really promote their page activity, the Services Directory and Places could be more of a first choice for consumers.”

Customers can use the search box to find businesses in the area based on keywordsspecific to the products or services they need. They can also browse the top local business categories.

Within search results or specific category selections, customers see basic details about local businesses, such as their description, address, phone number and ratings.

Get the step-by-step instructions HERE