Search engine optimization is complicated.
For many, it’s considered a dark art, peppered with unknowns and uncertainties. And while some marketers consider it an exciting challenge, others back away from it in fear that they'll simply never get it right.
However, the truth is, if you are doing any kind of online marketing, having even a basic understanding of SEO can help you deliver more successful strategies and campaigns.
So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. While this post won't turn you into an SEO pro overnight, we promise it's full of resources that will make your life as a digital marketer just a little bit easier.
Let's get started.
Section 1: SEO Concepts
After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today.
Day 1: Learn about how search engines work.
Before you start digging into SEO concepts, you'll need to develop your understanding of how search engines work.
To ease yourself into your 30 days, sit down and watch this video by the former head of Webspam at Google, Matt Cutts. By the end of it, you should have a better understanding of how search engines work.
No comments:
Post a Comment